The Automotive Sales Playbook

Selling to buyers who arrive informed: the modern greeting, use-based qualification, a test drive that answers their question, and repeat business.

• ✓A greeting that lowers the temperature
• ✓Qualification built on how the vehicle will be used
• ✓Trade-in conversations handled straight
• ✓Presenting numbers so nobody feels ambushed
• ✓The follow-up schedule behind referrals and upgrades